Medicom Health Partners with Private Health News to Drive Consumer Engagement and Enhance HRA Offering
Minneapolis, MN (September 26, 2018) - Medicom Health, the
leaders in DTC health risk assessments for healthcare marketing,
announced a new partnership today with Private Health News to
integrate its customizable consumer e-newsletter solution, My
Health e-News, with Medicom Health's assessments.
"My Health e-News is now fully integrated with our HRA platform,"
said Will Sigsbee, CEO Medicom Health. "We are very excited about
the synergy of these tools for our clients. This is win for
everyone."
Healthcare systems promote Medicom Health's white labelled
assessments to educate and motivate consumers to address their
health concerns. The actionable data that is collected enables the
systems to tailor future outreach efforts.
"After completing a health risk assessment, users can
automatically receive relevant My Health e-News content each month
in their inbox. They can also add or subtract other health topics
at will," added Susan Emerson, Senior Vice President, Strategic
Planning and Business Development, Private Health News. "It's the
next logical step after consumers have explored a health concern
via the health assessments. My Health e-News enables healthcare
systems to nurture long-term, highly-personalized relationships
without additional resources."
My Health e-News conveniently delivers current health information
to healthcare consumers on the topics they choose, pulled from
hundreds of medically reviewed sources. The versatile e-newsletters
can also include messaging about related hospital services and
resources, including other licensed Medicom Health
assessments.
"Often, our hospital marketing clients do not have the
bandwidth to provide regular, tailored follow-up content to
capitalize on the engagement and goodwill generated by an
assessment completion," continued Sigsbee. "My Health e-News offers
them a trusted, turnkey solution to supply the personalized content
that online-consumers have grown to expect."
About Medicom Health
Medicom Health is an established technology company dedicated to
empowering health engagement by delivering world-class digital
solutions. For 18 years we have developed innovative tools for
high-profile healthcare organizations. Over 600 influential
hospitals use our evidence-based HRAs to convert website &
Facebook visits to revenue-rich office visits
About Private Health News
Since 2003, Private Health News (PHN) award-winning, interactive
e-Communication solutions, Content Marketing and Engagement tools
have been helping healthcare providers build ongoing, targeted
relationships with consumers through My Health e-News™, physicians
and nurses through MedNews Plus™, and seniors and caregivers
through Active Daily Living™. Our goal is to help you help your
target audiences to live healthier lives, while driving measurable
awareness and use of your services and specialists.